creative | strategy
IMAGINED & LAUNCHED
SPARROW
IMPACT & BRAND STRATEGY
As a sparrow cofounder, I had the wonderful opportunity to lead our impact initiatives and brand, from idea to reality, as well as wear many start-up hats.
Through sparrow, we built a nationwide mobile carrier providing service to thousands of customers, partnered with amazing nonprofits to connect under-served communities, and scaled 100's of nonprofits' impact capacity using mobile technology.
XEKO
XEKO CREATOR
Venture-backed and distributed nationwide through toy stores and major chains like Whole Foods and Barnes & Noble, Xeko, pronounced "zeeko," is an award-winning game and children's entertainment property that I invented to ignite imaginations, support endangered animals, and fund biodiversity conservation.
Quite the journey and creator's tale, I am currently owner of the full Xeko catalog and intellectual property—from game mechanics, patent, trademarks, copyrights, artwork, story line, toy designs, and all. Want to help take Xeko to the next level? Let's play!
WRC
BRAND STRATEGY & REDESIGN
The Wireless Research Center of North Carolina (WRC) sought to modernize its brand and showcase its diverse initiatives. Working with the leadership team, I led the rebranding effort to redefine their identity with new logos, website, and marketing materials. In addition, I created messaging strategies for their umbrella organization, research and development group and digital literacy initiative.
This collaborative process resulted in a modern and cohesive brand and messaging framework that reflects WRC's mission and values, as well as the organization's diverse and cutting-edge programs.
MIGHTY
M-HEALTH SMS APPLICATION MVP
MIGHTY is innovating women's health by empowering women with their own data. Working with founder Jeanne Chung, I developed and launched the MIGHTY mobile app MVP. The MVP features an SMS-based user interface with automated SMS flows and tech stack connections via Zapier.
DJ MATEO
LOGO, WEBSITE & PROMOS DESIGN
Working with DJ Mateo, I designed a logo, website and promos for showcasing Mateo's Magic Bus music blogs, accessing playlists, and building a newsletter subscriber list. To catch the show, tune in every Wednesday, 2 - 4pm MST, KFFR.org. Check it out at mateosmagicbus.com